Label Design (Beck Beer)

I made this label design for the Beck Beer Design Competition in 2011. The theme they gave was “music”. I chose to make lots of icons, which could connect to the music concept. In this work, I also made a typeface similar to the music cables. Black and orange colours gave a strong contrast between the pictograms and the typeface. This is my first time working in vector illustration style and I like it. It made me think of developing my own style to be more unique in the future. In the end, I did not win the competition; however, I was pretty happy with this work. So far it is one of my favourite work.


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